Post by account_disabled on Mar 5, 2024 23:44:05 GMT -5
There are many factors that can influence potential customers when it comes to whether or not to enter a physical establishment or website . Let's look at the most frequent ones in the physical sphere: TO The store is new. Although new things usually arouse interest, they can also generate fear of the unknown. Inviting passers-by from the window to get to know the business, through social networks or the web , usually gives good results. We can also collaborate with nearby establishments to present our products or hold an event where we present ourselves to the community. Of course, rewarding early customers to get referrals can be another option. TO The store is not visible. It may seem strange, but it is quite common. We are all in a hurry, always on automatic and many times it takes us a while to realize that a new business has opened on the street where we pass every day. Businesses open and close constantly and we no longer pay attention.
Many times the premises are so crowded that some establishments remain between the signs and the awnings to which they are attached and cannot be seen; even superior lighting in nearby establishments can make visibility Paraguay Mobile Number List difficult. Of course, a hidden location , without pedestrian or road traffic passing by, will have to use specific customer attraction techniques. It is something you should study, check that you are visible. TO Psychological barriers. A very narrow or heavy door, steps or lack of visibility to the interior can prevent people from entering. Merchandise at the entrance or a salesperson standing at the door represents an obstacle for our reptilian brain , which is not going to take the trouble to overcome it. Not seeing the interior can generate mistrust or even fear, when the establishment is not known. TO What the public sees they don't like. Dirt, disorder, careless installations, an unattractive design or one that is not consistent with the product.
It can also happen that the window is confusing , the products are not related, do not match the buyer's interest or their display is not adequate. Perhaps the seller's appearance or attitude may be intimidating or inappropriate. Sometimes it is even the environment that puts them off, loud music, an unpleasant smell, many friends visiting, arguments... TO Where are the prices? If the prices are not shown in the window, the customer will not have a reference of what they are going to find and will be embarrassed to come in and ask. It is also common that when prices do not appear, the customer thinks they are high. TO The image reduces quality. Another thing that frequently happens is taking advantage of the facade of the business established in that location previously and that does not correspond to the positioning that we want to achieve for our business. It can be the facade or any other element; the colors, the signage, etc. That is to say, the image of the business may be detracting from the quality of the offering and the prices may be seen as high for what we seem to offer.
Many times the premises are so crowded that some establishments remain between the signs and the awnings to which they are attached and cannot be seen; even superior lighting in nearby establishments can make visibility Paraguay Mobile Number List difficult. Of course, a hidden location , without pedestrian or road traffic passing by, will have to use specific customer attraction techniques. It is something you should study, check that you are visible. TO Psychological barriers. A very narrow or heavy door, steps or lack of visibility to the interior can prevent people from entering. Merchandise at the entrance or a salesperson standing at the door represents an obstacle for our reptilian brain , which is not going to take the trouble to overcome it. Not seeing the interior can generate mistrust or even fear, when the establishment is not known. TO What the public sees they don't like. Dirt, disorder, careless installations, an unattractive design or one that is not consistent with the product.
It can also happen that the window is confusing , the products are not related, do not match the buyer's interest or their display is not adequate. Perhaps the seller's appearance or attitude may be intimidating or inappropriate. Sometimes it is even the environment that puts them off, loud music, an unpleasant smell, many friends visiting, arguments... TO Where are the prices? If the prices are not shown in the window, the customer will not have a reference of what they are going to find and will be embarrassed to come in and ask. It is also common that when prices do not appear, the customer thinks they are high. TO The image reduces quality. Another thing that frequently happens is taking advantage of the facade of the business established in that location previously and that does not correspond to the positioning that we want to achieve for our business. It can be the facade or any other element; the colors, the signage, etc. That is to say, the image of the business may be detracting from the quality of the offering and the prices may be seen as high for what we seem to offer.