Post by account_disabled on Mar 8, 2024 22:47:21 GMT -5
Maximise key trading periods especially Black Friday Black trading days of the year. With most brands and businesses launching the best deals of the year at this time consumers intent to buy is very high and conversion rates across channels are higher too To maximise this higher intent this is a great time to run paid social activity. However with more businesses running paid activity this can cause the ad auction to be more expensive than usual meaning it can be expensive to reach new audiences. To counter the higher auction focus a higher proportion of your budget on retargeting activity. If youve been investing in prospecting earlier in the season you should have a bigger audience that you can remarket towards. Try remarketing towards site visitors previous buyers social media engagers.
This will help drive more sales in this period whilst maximising your ROAS One thing to bear in mind in November is that as the years have gone on businesses have started their Hungary Mobile Number List Black Friday discounts earlier and earlier. To get ahead of the competition you might even want to think about launching your Black Friday deals a week or two before the day itself. Although from experience Black Friday itself is when you see the biggest efficiencies due to such a high conversion rate. Utilise dynamic campaigns with broad prospecting audiences In the lead up.
The to Christmas there are a lot more people inmarket that may not usually be. For example lots of men may be searching for beauty gifts to buy for their other halves when it might not be something they look for at any other time of year. If you utilise Dynamic Ads and leave the audience completely broad however ensuring your exclusions are in place i.e. excluding previous buyerssite visitors then Facebooks machine learning will do the work for you. Facebook will understand consumers current internet behaviours and interests. So by utilising completely broad audiences these will reach the people that are currently interested in products like yours. These type of ads can be very efficient at driving new customer acquisition compared to other campaigns in this time period Adjust your messaging for last minute shoppers As you get closer to Christmas youll be wanting to change your messaging to drive higher conversion with last minute shoppers.
This will help drive more sales in this period whilst maximising your ROAS One thing to bear in mind in November is that as the years have gone on businesses have started their Hungary Mobile Number List Black Friday discounts earlier and earlier. To get ahead of the competition you might even want to think about launching your Black Friday deals a week or two before the day itself. Although from experience Black Friday itself is when you see the biggest efficiencies due to such a high conversion rate. Utilise dynamic campaigns with broad prospecting audiences In the lead up.
The to Christmas there are a lot more people inmarket that may not usually be. For example lots of men may be searching for beauty gifts to buy for their other halves when it might not be something they look for at any other time of year. If you utilise Dynamic Ads and leave the audience completely broad however ensuring your exclusions are in place i.e. excluding previous buyerssite visitors then Facebooks machine learning will do the work for you. Facebook will understand consumers current internet behaviours and interests. So by utilising completely broad audiences these will reach the people that are currently interested in products like yours. These type of ads can be very efficient at driving new customer acquisition compared to other campaigns in this time period Adjust your messaging for last minute shoppers As you get closer to Christmas youll be wanting to change your messaging to drive higher conversion with last minute shoppers.